Real Estate Marketing Ideas are so hard to come up with when things aren’t going your way. Maybe you’ve had a bad month. And are looking for ways to shake things up. This list will help get your juices flowing.
Don’t try to do everything on this list. Simply, focus on doing what you do very well.
We’ve broken these down into “Traditional” and “Online” real estate marketing ideas. There are some sub-sections in each category as well.
FREE PDF OF OUR 200 REAL ESTATE MARKETING IDEAS
Without further ado, here are 200 ways to market your real estate company:
Traditional Real Estate Marketing Ideas
Give Aways:
- Pop-by
- A great pop-by gift is a chocolate bar or a gift card. These types of random gifts gives you the ability to easily stop-by and visit someone without it being awkward. They are a great way to nurture a new relationship.
- Free garage sale signs
- Offer free garage sale signs to neighbors in the spring. You can even collect them back and reuse them year after year. This will help out everyone in your neighborhood and easily get your name seen by many people.
- Volunteer
- This is a great way to meet new people. Be sure to start many conversations and talk about what you do. The best way to utilize this strategy is to attend regularly. Pick 1 or 2 organizations and commit to attending.
- Keychain tags
- This freebie is a fun way to keep your brand in front of many people for a low cost. Pass them out at a event you’re volunteering for or at conferences you attend.
- Hold Contests
- Contests are a great way to get information from a large swath of people. For added exposure, partner with another business in order to gain access to their customers.
- Enter Contests
- Entering contests gives you the chance to meet and talk with other business owners. It will also give you good ideas for how to run and market your own contests.
- Give away freebies at open houses
- Be sure to thank people for visiting your open house by giving them something to remember that property. Most people will visit multiple open houses. So make sure your freebie has your address on it.
- Give free bonuses for an error you’ve made
- Did you miss an appointment? Gift cards are a great way to apologize and show you care.
- Thank you gifts
- Thank you gifts are a good way to follow up unobtrusively with clients. This will out perform a lot of other real estate marketing ideas and help you stand out from the crowd.
- Luxury box at events
- You can invite friends and potential clients. The event provides a long time to bring up various business deals.
- Calendar
- Want to be in front of your clients all year round? Make a calendar that contains your business contact information. It’s a good idea to use pictures from you local community.
- Pens, Pencils, and Writing Give-Aways
- These simple give-aways are a must. They are very versatile and can be used in many situations.
- Home Makeovers Give
- Enter the people that give you referrals into a Room Makeover Lottery Pot. You can set the max budget for the room makeover, and you’ll instantly have a referral program that’s different than your competitions. You can also run a different type of contest where you award the person who has the best home makeover before and after photos with a gift card.
Educational Real Estate Marketing Ideas:
Educational real estate marketing ideas are a great way to build your reputation in the community. It is also a good way to give back.
- Host Seminars
- Local seminars let you show off all the knowledge you’ve built up. They also are a good way to meet new people.
- Speak At High Schools
- Career days provide a good way to give back to your community.
- Reach out to local college programs
- College programs often hold career days and the local real estate courses might be interested in working together with you.
- Radio Show
- Radio shows constantly need content. If you have a good voice, you might be able to help them with a show segment.
- Teach
- Volunteer to teach anywhere. This will lead to meeting families and new contacts.
Contact Grooming Real Estate Marketing Ideas:
Contact communication is the key to any successful real estate business. These ideas facilitate the process of following up with all your contacts. Use these ideas to expand what you currently do marketing wise. Make sure to integrate them into a regular program with your business. The regularity with which we complete a marketing idea is what makes it successful.
- Reach Out To Contacts Daily
- Business Cards
- Wrap Your Car
- Commission Only Sales People
- Referral Program
- Get Your Number In Clients Phone
- Open House
- Door Flyers
- Door knocking
- Cold calling
- Make telephone calls
- Holiday Postcards
- Send out birthday cards
- Take a client out to lunch
- Throw a party for a client
- Ask for referrals
- Give referrals
- Follow up with referrals
- Follow up with clients after the sale
- Keep in touch with clients that move away
- Text messaging
Advertising Real Estate Marketing Ideas:
Advertising real estate marketing ideas are less glamorous than digital ads. However, they still get your brand seen by a large number for a lower cost.
- Local Newspaper Event Listings
- Chamber of Commerce Event Listings
- Write articles for community newsletters
- Write articles for business newsletters
- Direct Mail-Postcards
- Radio Advertising
- TV Advertising
- Newspaper Inserts
- Free ads in shoppers
- Outside signs
Networking Real Estate Marketing Ideas:
Networking is essential to any marketing plan. Theses real estate marketing ideas focus on getting you in front of a lot of people. Be sure to have a follow up plan for after you meet them!
- Join Networking Groups
- Meetup.com
- Association Directory:
- Alumni Associations
- Arts Associations
- Industry Associations
- Nonprofit Boards
- Focus Groups
Activities:
- Marketing plan
- We’ve written a simple real estate marketing plan here. Check it out and be sure to plan everything you are doing. It is also a good idea to quantify all marketing activities and make sure they are pulling their weight.
- Host a fundraising event for a local charity
- Host an art show for a local school
- Photography contest
- Surveys For A Prize
- Polls About Your Service
- Add Value In Unique Ways
- Collect and share testimonials
- Speak at events
- Write a book
- Volunteer your location for meetings or special events
- Fundraising
- Coupons
- Posters
- Window/Sidewalk Signs
- Displays
- Balloons
- Graphics on your car
- Develop partnerships with other business owners
- Cross promotion
- Take a reporter out to lunch
- Develop relationships with media
- Write and send out press releases
- Be an advocate for your customers
- Write letters to the editor
- Perfect your 30 second commercial
- Give customers what they want
- Focus on service
- Walk your customers out of your place of business
- Keep track of your customers likes/wants and notify them when you what they are looking for.
- Community bulletin boards
- Handwritten notes
- Your core story
- A window display
- A name tag at events
- Audio-visual aids
- Flip Chart
- Coupons
- Lead buying
- Canned e-mail
- Canvassing
- Guarantees
- A theme line
- A Brand Name
- Reputation Building
- Co-Sponsored Business Events
- Hire Cold Caller
- Develop Phone Scripts
- Focus on Service
- Sponsor a local team
- Ask people what could make the process easier
- Watch your competitors
- Talk to random people you bump into everyday
- Start a campaign to change something
- Answer your phone on the first ring
- Have an after-hours answering service
- Join forces with the common before and after service providers
- Listen to your customers
- Take a survey
- Interview an expert in the community weekly
- Balloons at the open house
- Signup/give-away at the open house
Online Real Estate Marketing Ideas:
The internet makes it very easy to market. Yet, there are so many online real estate marketing ideas that it’s hard to get a handle on everything you are supposed to do. Here is a list of many of your marketing options. Pick a few of them and get started today on improving your marketing.
Website
- Have A Real Estate Website
- Real Estate agents need a website. Even if you don’t market your site, most clients will try to find you somewhere before meeting in person.
- Onpage SEO
- This will help you get found. Look for some SEO advice in other articles on our blog.
- Backlinks
- The only way you’ll get near the 1st page of Google is to have backlinks to your website.
- Keyword Ratios
- You’ll want to have about a 1% keyword ratio on all of your webpages.
- Custom Images
- Be sure to take photos of your surrounding community. This is a great way to make your website stand out.
- Customer Testimonials
- People buy based on testimonials. Load up your website with a lot of these.
- Customer Testimonial Videos
- Youtube channels are a great way to passively introduce yourself to your clients.
- Blog
- Your blog should always contain current information. This is a great way to attract more website visitors and potential clients.
- Own several websites for the nearby neighborhoods
- You can have multiple real estate websites and make each one specialize in a different neighborhood.
- Curate Localized Content
- Localized content is a sure way to stand out online.
Email:
- Email Signature
- A simple email signature with your phone number, email address, and website address will help clients remember where to find out more about you.
- Email Newsletter
- Email newsletter blasts will let your get your give-away information out there quickly!
- CRM Autoresponders
- Setup your CRM to automatically email your clients and prospective clients a certain number of days after you talk with them. This is a great way never to forget who you’ve talked with.
Advertising Real Estate Marketing Ideas:
Advertising online is a way to get more leads now. You will need some landing pages for these visitors, but that is about it. Your game plan should be to get their contact information and then put them into a drip sequence. Real Estate Marketing Ideas around this type of campaign focus on the various types of platforms out there for you to advertise on.
- Google Adwords
- Google ads are a quality but expensive way to drive traffic to your website.
- Facebook Ads
- This is a cheaper alternative to Google Ads, but it takes a little more time to setup. Checkout our guide on Facebook ads.
- Bing And Yahoo Ads
- Bing Ads provide a nice alternative to Google Ads. The platform is less competitive and thus cheaper than Google.
- Paid Ad Slot on Local Website
- Local website most likely sell slots on their page. You can purchase these slots for a very low monthly cost and get awesome traffic to your website.
- Partner with companies in other states
- By partnering with a moving company in another state, you can capture potential clients before they leave their own town.
- Affiliates
- Affiliates will drive traffic in exchange for a ‘per lead’ fee. You can set the dollar amount you are willing to pay per lead. These services let you easily hire great internet marketers to work for you.
- Newsletter ads
- Real estate marketing ideas wouldn’t be complete without this one. You can get your name and brand in the email box of hundreds or thousands of people for under $100.
Localized Listings:
Local listings populate most maps searches. These are important for getting in front of people searching on mobile devices and through maps. Real Estate Marketing Ideas for these localized listings are mostly the same. You want complete and accurate information on all of these profiles. You also want to get reviews on these platforms. Be sure to encourage people to review your service on these sites as it will really help you get more leads!
- Yelp.com
- Trulia.com
- Zillow.com
- Merchant Circle
- Meetup.com
- Local.com
- YellowPages.com
- AngiesList.com
- Yahoo Directories
- Bing Local
- Manta.com
Social Media Real Estate Marketing Ideas:
More Great Real Estate Marketing Ideas:
- Craigslist.com
- This website is full of real estate marketing ideas. You can list your properties for sale and hire people to sell for you. If you have rental properties, you can also rent them out here.
- Youtube.com
- Youtube has tons of users on it. Capture their attention with videos about your business and video tours of your properities.
- Vimeo.com
- Vimeo is another video platform. It has signficant people searching on it each month and is less competitive than Youtube. You may also like how their videos embed on your website better too.
- Podcasting
- Podcasting is relatively cheap and easy to start. You can have your podcasts on the iTunes store and have access to nearly everyone with a phone in your community. It is a nearer real estate marketing idea that is not very competitive yet.
- Blog Commenting
- This is a terrible SEO tactic. But as a referral traffic driving idea it works wonders. Write a great comment and this tactic will out perform most other real estate marketing ideas.
- Email List building
- Make Custom Images
- Link Swap with local businesses
- Digital Lead Funnel Creation
- White Label Facebook Page
- Daily Theme for Social Media Posts
- Free E-Course
- Ask The Expert
- Calculators on Your Website
- Partner with Mortgage Brokers
- Video talking about common problems
- Step-by-Step Guides
- Guides about the local school
- Guides about the local restaurants
- Guides about the local long-term residents
- Infographics
- Publish Articles on LinkedIn
- Comment on Articles on LinkedIn
- Join a Hashtag Twitter Conversation
- Take pictures of the neighborhood
- Take pictures of the local school
- Put floorplans online
- Do video tours of the house
- Teach a course at the local community college
- Write a blog on how to get your real estate license
- Make slideshares
- Make How-tos for your community
- Add an About Page to your website
- Monitor Online Reviews
- Create a converting 404 page
- Write about and de-bunk common myths
- Post about the current holiday
- Make a FAQ page
- Have a caption contest
Congratulations on getting to the bottom of our Real Estate Marketing Ideas list! The best thing to do now to pick 3 of these real estate marketing ideas and set them into action. It is rare to find someone performing perfectly in any of the above marketing avenues. So, find the best example of someone perfectly marketing themselves that way and copy them.
Do not allow yourself to move on until you master that way of marketing.
This will give you the maximum benefit from these Real Estate Marketing Ideas.
200 Real Estate Marketing Ideas To Dominate
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