53 Ways To Generate Real Estate Leads with 1 Secret Way That Will Blow Your Mind Real Estate Marketing Tips

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Is your pipeline as dry as the Sahara Desert? Try these 53 HUGE lead generating ideas for real estate agents. PS: There is 1 lead gen idea that is so secret it will make your head explode.

53 Ways To Generate Real Estate Leads with 1 Secret Way That Will Blow Your Mind

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Real Estate Marketing Tips 200 Real Estate Marketing Ideas To Dominate ... 100% Free

Real Estate Marketing Ideas are so hard to come up with when things aren’t going your way.  Maybe you’ve had a bad month. And are looking for ways to shake things up. This list will help get your juices flowing.

Don’t try to do everything on this list. Simply, focus on doing what you do very well.

We’ve broken these down into “Traditional” and “Online” real estate marketing ideas. There are some sub-sections in each category as well.

FREE PDF OF OUR 200 REAL ESTATE MARKETING IDEAS

Without further ado, here are 200 ways to market your real estate company:

 

Traditional Real Estate Marketing Ideas

Give Aways:

1. Pop-by
   
   1. A great pop-by gift is a chocolate bar or a gift card. These types of random gifts gives you the ability to easily stop-by and visit someone without it being awkward.  They are a great way to nurture a new relationship.
   
   


2. Free garage sale signs
   
   1. Offer free garage sale signs to neighbors in the spring.  You can even collect them back and reuse them year after year.  This will help out everyone in your neighborhood and easily get your name seen by many people.
   
   


3. Volunteer
   
   1. This is a great way to meet new people. Be sure to start many conversations and talk about what you do.  The best way to utilize this strategy is to attend regularly.  Pick 1 or 2 organizations and commit to attending.
   
   


4. Keychain tags
   
   1. This freebie is a fun way to keep your brand in front of many people for a low cost. Pass them out at a event you’re volunteering for or at conferences you attend.
   
   


5. Hold Contests
   
   1. Contests are a great way to get information from a large swath of people. For added exposure, partner with another business in order to gain access to their customers.
   
   


6. Enter Contests
   
   1. Entering contests gives you the chance to meet and talk with other business owners.  It will also give you good ideas for how to run and market your own contests.
   
   


7. Give away freebies at open houses
   
   1. Be sure to thank people for visiting your open house by giving them something to remember that property.  Most people will visit multiple open houses. So make sure your freebie has your address on it.
   
   


8. Give free bonuses for an error you’ve made
   
   1. Did you miss an appointment? Gift cards are a great way to apologize and show you care.
   
   


9. Thank you gifts
   
   1. Thank you gifts are a good way to follow up unobtrusively with clients. This will out perform a lot of other real estate marketing ideas and help you stand out from the crowd.
   
   


10. Luxury box at events
    
    1. You can invite friends and potential clients. The event provides a long time to bring up various business deals.
    
    


11. Calendar
    
    1. Want to be in front of your clients all year round? Make a calendar that contains your business contact information. It’s a good idea to use pictures from you local community.
    
    


12. Pens, Pencils, and Writing Give-Aways
    
    1. These simple give-aways are a must. They are very versatile and can be used in many situations.
    
    


13. Home Makeovers Give
    
    1. Enter the people that give you referrals into a Room Makeover Lottery Pot.  You can set the max budget for the room makeover, and you’ll instantly have a referral program that’s different than your competitions.  You can also run a different type of contest where you award the person who has the best home makeover before and after photos with a gift card.
    
    

Educational Real Estate Marketing Ideas:

Educational real estate marketing ideas are a great way to build your reputation in the community. It is also a good way to give back.

1. Host Seminars
   
   1. Local seminars let you show off all the knowledge you’ve built up. They also are a good way to meet new people.
   
   


2. Speak At High Schools
   
   1. Career days provide a good way to give back to your community.
   
   


3. Reach out to local college programs
   
   1. College programs often hold career days and the local real estate courses might be interested in working together with you.
   
   


4. Radio Show
   
   1. Radio shows constantly need content. If you have a good voice, you might be able to help them with a show segment.
   
   


5. Teach
   
   1. Volunteer to teach anywhere. This will lead to meeting families and new contacts.
   
   

Contact Grooming Real Estate Marketing Ideas:

Contact communication is the key to any successful real estate business. These ideas facilitate the process of following up with all your contacts.  Use these ideas to expand what you currently do marketing wise.  Make sure to integrate them into a regular program with your business.  The regularity with which we complete a marketing idea is what makes it successful.

1. Reach Out To Contacts Daily


2. Business Cards


3. Wrap Your Car


4. Commission Only Sales People


5. Referral Program


6. Get Your Number In Clients Phone


7. Open House


8. Door Flyers


9. Door knocking


10. Cold calling


11. Make telephone calls


12. Holiday Postcards


13. Send out birthday cards


14. Take a client out to lunch


15. Throw a party for a client


16. Ask for referrals


17. Give referrals


18. Follow up with referrals


19. Follow up with clients after the sale


20. Keep in touch with clients that move away


21. Text messaging

Advertising Real Estate Marketing Ideas:

Advertising real estate marketing ideas are less glamorous than digital ads. However, they still get your brand seen by a large number for a lower cost.

1. Local Newspaper Event Listings


2. Chamber of Commerce Event Listings


3. Write articles for community newsletters


4. Write articles for business newsletters


5. Direct Mail-Postcards


6. Radio Advertising


7. TV Advertising


8. Newspaper Inserts


9. Free ads in shoppers


10. Outside signs

Networking Real Estate Marketing Ideas:

Networking is essential to any marketing plan. Theses real estate marketing ideas focus on getting you in front of a lot of people. Be sure to have a follow up plan for after you meet them!

1. Join Networking Groups


2. Meetup.com


3. Association Directory:


4. Alumni Associations


5. Arts Associations


6. Industry Associations


7. Nonprofit Boards


8. Focus Groups

Activities:

1. Marketing plan
   
   1. We’ve written a simple real estate marketing plan here. Check it out and be sure to plan everything you are doing. It is also a good idea to quantify all marketing activities and make sure they are pulling their weight.
   
   


2. Host a fundraising event for a local charity


3. Host an art show for a local school


4. Photography contest


5. Surveys For A Prize


6. Polls About Your Service


7. Add Value In Unique Ways


8. Collect and share testimonials


9. Speak at events


10. Write a book


11. Volunteer your location for meetings or special events


12. Fundraising


13. Coupons


14. Posters


15. Window/Sidewalk Signs


16. Displays


17. Balloons


18. Graphics on your car


19. Develop partnerships with other business owners


20. Cross promotion


21. Take a reporter out to lunch


22. Develop relationships with media


23. Write and send out press releases


24. Be an advocate for your customers


25. Write letters to the editor


26. Perfect your 30 second commercial


27. Give customers what they want


28. Focus on service


29. Walk your customers out of your place of business


30. Keep track of your customers likes/wants and notify them when you what they are looking for.


31. Community bulletin boards


32. Handwritten notes


33. Your core story


34. A window display


35. A name tag at events


36. Audio-visual aids


37. Flip Chart


38. Coupons


39. Lead buying


40. Canned e-mail


41. Canvassing


42. Guarantees


43. A theme line


44. A Brand Name


45. Reputation Building


46. Co-Sponsored Business Events


47. Hire Cold Caller


48. Develop Phone Scripts


49. Focus on Service


50. Sponsor a local team


51. Ask people what could make the process easier


52. Watch your competitors


53. Talk to random people you bump into everyday


54. Start a campaign to change something


55. Answer your phone on the first ring


56. Have an after-hours answering service


57. Join forces with the common before and after service providers


58. Listen to your customers


59. Take a survey


60. Interview an expert in the community weekly


61. Balloons at the open house


62. Signup/give-away at the open house

Online Real Estate Marketing Ideas:

The internet makes it very easy to market. Yet, there are so many online real estate marketing ideas that it’s hard to get a handle on everything you are supposed to do. Here is a list of many of your marketing options. Pick a few of them and get started today on improving your marketing.

Website

1. Have A Real Estate Website
   
   1. Real Estate agents need a website. Even if you don’t market your site, most clients will try to find you somewhere before meeting in person.
   
   


2. Onpage SEO
   
   1. This will help you get found. Look for some SEO advice in other articles on our blog.
   
   


3. Backlinks
   
   1. The only way you’ll get near the 1st page of Google is to have backlinks to your website.
   
   


4. Keyword Ratios
   
   1. You’ll want to have about a 1% keyword ratio on all of your webpages.
   
   


5. Custom Images
   
   1. Be sure to take photos of your surrounding community. This is a great way to make your website stand out.
   
   


6. Customer Testimonials
   
   1. People buy based on testimonials. Load up your website with a lot of these.
   
   


7. Customer Testimonial Videos
   
   1. Youtube channels are a great way to passively introduce yourself to your clients.
   
   


8. Blog
   
   1. Your blog should always contain current information. This is a great way to attract more website visitors and potential clients.
   
   


9. Own several websites for the nearby neighborhoods
   
   1. You can have multiple real estate websites and make each one specialize in a different neighborhood.
   
   


10. Curate Localized Content
    
    1. Localized content is a sure way to stand out online.
    
    

Email:

1. Email Signature
   
   1. A simple email signature with your phone number, email address, and website address will help clients remember where to find out more about you.
   
   


2. Email Newsletter
   
   1. Email newsletter blasts will let your get your give-away information out there quickly!
   
   


3. CRM Autoresponders
   
   1. Setup your CRM to automatically email your clients and prospective clients a certain number of days after you talk with them. This is a great way never to forget who you’ve talked with.
   
   

Advertising Real Estate Marketing Ideas:

Advertising online is a way to get more leads now. You will need some landing pages for these visitors, but that is about it.  Your game plan should be to get their contact information and then put them into a drip sequence.  Real Estate Marketing Ideas around this type of campaign focus on the various types of platforms out there for you to advertise on.

1. Google Adwords
   
   1. Google ads are a quality but expensive way to drive traffic to your website.
   
   


2. Facebook Ads
   
   1. This is a cheaper alternative to Google Ads, but it takes a little more time to setup. Checkout our guide on Facebook ads.
   
   


3. Bing And Yahoo Ads
   
   1. Bing Ads provide a nice alternative to Google Ads. The platform is less competitive and thus cheaper than Google.
   
   


4. Paid Ad Slot on Local Website
   
   1. Local website most likely sell slots on their page. You can purchase these slots for a very low monthly cost and get awesome traffic to your website.
   
   


5. Partner with companies in other states
   
   1. By partnering with a moving company in another state, you can capture potential clients before they leave their own town.
   
   


6. Affiliates
   
   1. Affiliates will drive traffic in exchange for a ‘per lead’ fee. You can set the dollar amount you are willing to pay per lead. These services let you easily hire great internet marketers to work for you.
   
   


7. Newsletter ads
   
   1. Real estate marketing ideas wouldn’t be complete without this one. You can get your name and brand in the email box of hundreds or thousands of people for under $100.
   
   

Localized Listings:

Local listings populate most maps searches.  These are important for getting in front of people searching on mobile devices and through maps.  Real Estate Marketing Ideas for these localized listings are mostly the same. You want complete and accurate information on all of these profiles. You also want to get reviews on these platforms. Be sure to encourage people to review your service on these sites as it will really help you get more leads!

1. Yelp.com


2. Trulia.com


3. Zillow.com


4. Merchant Circle


5. Meetup.com


6. Local.com


7. YellowPages.com


8. AngiesList.com


9. Yahoo Directories


10. Bing Local


11. Manta.com

Social Media Real Estate Marketing Ideas:

1. Twitter


2. Facebook


3. Linked In


4. Google +


5. Pinterest


6. Squidoo


7. Instagram


8. Digg.com


9. Stumbleupon.com


10. Flickr.com

More Great Real Estate Marketing Ideas:

1. Craigslist.com
   
   1. This website is full of real estate marketing ideas. You can list your properties for sale and hire people to sell for you.  If you have rental properties, you can also rent them out here.
   
   


2. Youtube.com
   
   1. Youtube has tons of users on it. Capture their attention with videos about your business and video tours of your properities.
   
   


3. Vimeo.com
   
   1. Vimeo is another video platform. It has signficant people searching on it each month and is less competitive than Youtube. You may also like how their videos embed on your website better too.
   
   


4. Podcasting
   
   1. Podcasting is relatively cheap and easy to start. You can have your podcasts on the iTunes store and have access to nearly everyone with a phone in your community.  It is a nearer real estate marketing idea that is not very competitive yet.
   
   


5. Blog Commenting
   
   1. This is a terrible SEO tactic. But as a referral traffic driving idea it works wonders.  Write a great comment and this tactic will out perform most other real estate marketing ideas.
   
   


6. Email List building


7. Make Custom Images


8. Link Swap with local businesses


9. Digital Lead Funnel Creation


10. White Label Facebook Page


11. Daily Theme for Social Media Posts


12. Free E-Course


13. Ask The Expert


14. Calculators on Your Website


15. Partner with Mortgage Brokers


16. Video talking about common problems


17. Step-by-Step Guides


18. Guides about the local school


19. Guides about the local restaurants


20. Guides about the local long-term residents


21. Infographics


22. Publish Articles on LinkedIn


23. Comment on Articles on LinkedIn


24. Join a Hashtag Twitter Conversation


25. Take pictures of the neighborhood


26. Take pictures of the local school


27. Put floorplans online


28. Do video tours of the house


29. Teach a course at the local community college


30. Write a blog on how to get your real estate license


31. Make slideshares


32. Make How-tos for your community


33. Add an About Page to your website


34. Monitor Online Reviews


35. Create a converting 404 page


36. Write about and de-bunk common myths


37. Post about the current holiday


38. Make a FAQ page


39. Have a caption contest

Congratulations on getting to the bottom of our Real Estate Marketing Ideas list!  The best thing to do now to pick 3 of these real estate marketing ideas and set them into action.  It is rare to find someone performing perfectly in any of the above marketing avenues. So, find the best example of someone perfectly marketing themselves that way and copy them.

Do not allow yourself to move on until you master that way of marketing.

This will give you the maximum benefit from these Real Estate Marketing Ideas.

200 Real Estate Marketing Ideas To Dominate

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“Don’t Buy A House, Buy The Neighborhood”

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Real Estate Quotes: Don't Buy A House, Buy The Neighborhood

Real Estate Marketing Tips Real Estate SEO for Beginners - Everything You Need To Start Today ... 100% Free

SEO is a highly debated topic in the Real Estate industry. Some people don’t believe in it, others have tried it and not gotten results, and a select few have seen success with the marketing tactic.  There is quite a bit of misinformation out there when it comes to SEO shortcuts and ‘cheats’.  Because of this, I think SEO is largely misunderstood by realtors.

I’m going to be showing you how I increased the effectiveness of real estate website’s organic traffic by over 1,200% within 1 month.  

By the end, SEO won’t be some confusing three letter acronym– it will be something you can take action on and control in your business.

Why would you want to spend time and money developing great SEO?  

SEO traffic typically ends up giving you the best converting visitors to your website.  The customers typically stay longer, read more, and buy more often from you.  SEO visitors average conversion rate is around 14.6% where as other outbound methods (Facebook Ads and Google Adwords) convert around 1.6% (via SEJ).

SEO traffic can really increase the effectiveness of your real estate marketing and ultimately fill your pipeline with more leads.  Best of all, these leads cost way less than traditional pay-per-click campaigns.

The goal of this article is to teach you the basics of a content driven SEO campaign that has produced results for me over the past 5 years.

Let’s dive into Real Estate SEO for Beginners!

Overview:

1. Demographic Research


2. Content That Succeeds


3. Getting the Content Found Through Social and SEO


4. Social Media and Guest Blogging Checklist for SEO

 

1. Demographic Research Tools To Get The Best Audience To Your Website

Find Optimal Person You Would Like To Sell To:

The biggest mistake made when doing SEO is choosing the wrong target audience.  The internet is a huge place and there are tons of unqualified leads that we do not want to waste our time on.

For example, how busy are you? Do you have time to talk with buyers and sellers that you know will ultimately not do business with you?  Probably not.  With internet marketing, we can control who finds us.

To start this process, write down the actual names of the most successful clients you’ve ever had.

Then, look for similar things between all of them.  Use this list:

1. What are the biggest problems they face?


2. What information are they sharing on social media?


3. What are differentiating demographic factors of your ideal clients?


4. What type of questions are they asking on Yahoo Answers and Quora?

The answer to these questions will help us determine how to attract people like this to our website.

Take 5 minutes right now and fill out this Google Drive Spreadsheet in order to help you determine what type of clients you should target:

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Commercial Keywords Vs. Informational Keywords

Ok, now we have an idea of who we want to target.  Now you have to decide how to target them.

There are two very broad ways to make content for SEO.

The first is Commercial Keywords:

Commercial Keywords are phrases that indicate the individual is about to make a purchasing action. Thus the content is more commercial based.  These keywords typically look like: “Homes near [Neighborhood]” – or – “Best Realtor in [CITY].”

The person typing these words already knows that they want a property in that city and are probably looking to buy on a shorter timeline.  These leads are going to convert more quickly.

The problem with these type of searches is that they are super competitive.  Here is one for Dallas:

You typically have to compete with HUGE Domain Authority and Page Authority scores.  

Domain and Page authority are arbitrary numbers that Google uses to determine how trustworthy a website is.  Typically, it’s tough for a real estate firm to get a DA/PA above 45.  So, you can’t compete with big competitors like you see in the above image! Those national competitors have huge authority rankings.

The good news is we can target lesser commercial keywords like neighborhoods and smaller cities.  Additionally we can target the second type of keyword:

Informational Keywords

These keywords are largely based on informing your target audience about a typical question they might have.

For example: “Best tactics for selling your house quickly in Austin”

These articles or pages typical are focused on giving away as much as possible.  Remember that phrase: “You get what you give.”?  That is what internet marketing is all about.  Give as much free content and information as possible on your website.

Sure, this type of buyer is one more step away from listing with you, but the visitors to this page will convert a lot better if you cultivate them.

Encourage them to join your email list after they read your article and then enter them into a drip sequence.  

Great content mixed with more free information in the drip sequence will turn into more sales.

These keywords will drive your real estate business.  And the content is really easy to make because people are already telling you want they want to read about.

Let’s start by making a list of 100 keywords that we would maybe want to target:

1. Go to twitter.com and search for real estate tips. Copy the article title and URL of the best 30 articles.  You will want to make these articles and use their keywords.


2. Go to google.com and search for real estate tips. Do the same thing! Copy the top 30 articles from here


3. Go to your local newspapers website and copy the best articles they’ve ever had about your city.  You’ll soon have a list of 40 articles that people in your town want to read about.

Now that we generally have an idea of what is popular around you and in the real estate tips marketing, you are ready to start thinking about keywords.

Keyword Planner

Google: “Keyword Planner” and login with your Google Account.

Then enter the titles of your favorite 10 articles out of the 100 that you collected.

 

Next, you’ll want to sort these keywords by number of searches a month.  Target searches where the competition is medium to low. This will mean that the keyword has fewer searches per month.  However, it will be easier for you to rank.

Plus, 70% of keywords typed into Google are longtail keywords. Longtail means the keyword is a long strings of words that isn’t typed in exactly the same time-after-time.

You want to target these words.  For example, “Best homes in austin for disabled children” and “Homes for sale in Austin with accommodations for disabled kids” are not the same keywords. So you will never find the true number of searches a month for these queries with the keyword tool.  However, people are searching these phrases and if you optimize for them you will be found.

If you make an article a week that targets one of these long tail keyword phrases, you can build up significant traffic in a short period of time.  Plus, the competition is a lot less fierce. You’ll be on the first page very quickly for these searches.

This gives you an idea of which of those 100 articles you should write first.  Write the ones that have the most search volume first and then target the other ones.

Let’s talk about how to create this content:

2. Content For SEO And How To Easily Create It

Now, we have content ideas and we know which order to produce this content in.  But, we’re left with the task of actually writing it.

Most people will write their content the way the write a paper for their 9th grade English class.  They sit down, start writing, and then post it.  This is fine. But we need content that gets shared on social media and that gets linked to by other people in the community.  Otherwise, we won’t get the maximum SEO benefit.

In order to do this, you really want to copy the format, style, and tone of already successful content.  Basically, you simply want to re-write the articles you already found on Google, Twitter, and the newspaper.

But

You need to make it better.  It needs to be longer, have more photos, and be more engaging.

Whatever they did, you have to make people like it even more.

A great content does 4 major things:

1. Become informed


2. Get professional advice


3. Learn new technical skills


4. Find new tools, etc.

You want to make the already great content even better by adding those things to it.  Next, you need to get a great graphic for each of your posts.

Posts that have graphics are shared way more often on social media and it’s basically impossible to get on the first page of Google unless you have original images.

There are two ways to do this:

1. Go to fiverr.com and search for someone offering “Flat Design Graphics”.  You can get a graphic that is about your blog post for only $5. That’s a pretty easy, quick solution to this problem.  Google is the ultimate in catching people who copy from other sources.  You really don’t want to copy your contents images from somewhere else online.


2. Get out your smartphone and go take some pictures. There are great apps on both iOS and Android devices that will let you easily put a filter on any image you take.

Do you know how few pictures there are about your town online?

If you take up the second method, you will get more people to your website simply through google.com/image searches.

Finally, here are my personal specs for content

Content Specs:

• 2000-3000 words


• 2% keyword density for your main keyword


• Place the Main Keyword at the beginning of your title


• Main keyword at the beginning at your URL


• Main keyword in your Headings


• Use at least 2 images


• 1 Share to get offer


• Call to Action (usually asking to join the email list)


• Shared on all social networks


• Shared in 3 groups on social networks


• Shared once a month after posting

2.5 Publishing The Content

I’m assuming in this post that you have access to a blog on the backend of your website.  If you don’t checkout wordpress.com, Blogger, or Tumblr.  You can easily start a blog for yourself in seconds.  However, posting this content off of your main site will hurt the SEO effect of having all of your work in one place. You will still get found with an external blog, but it is not as effective as having a blog and website together.

Be sure to use a plugin like: SEO by Yoast or All In One SEO. These will help you fill out the necessary meta data for your posts.

3. Spread Your Fresh Content

Want to know the best thing about making great content? No one minds if you post the link in groups for free AMAZING content.

I only used two things to get the 1,200% grown in organic traffic.  The first one is content and you just learned how to make great content.  The second is backlinks.

Backlinks are links from other websites to your website.  There are different versions of them such as: no follow links, keyword rich links, and links that come from authority websites.

Basically, you want links from trustworthy websites in your community.  The more, the better.

To get these links, we start by spreading our free content around in social media groups.  You can easily find groups on Facebook, LinkedIn, and Twitter (use hashtags) to share this material in.

Do NOT ignore Pinterest.  Pinterest is the #1 driver of social traffic to websites according to Hubspot.  The way they’ve setup Pinterest, it is really easy to get to a bloggers website from the image.

After you’ve gotten 10+ likes, comments, or shares to the content, then you need to get a few back links to it.  The primary way to do this is by asking people who’ve already linked to similar websites in the past.

The simplest way to find this is to take the article you based your article on and go to Google.

Do a search for:

“link:URL”

You will find all the websites in the world that link to that specific article.  Contact the owners of those sites and ask them to read your article.

This method will get about 2/10 people to link back to your content.  That will be enough for you to start ranking on Google.

Check out this other post I wrote on the 10 Golden Backlink Sources for Realtors.

You really need about 2 back links per article to have an effective website.  This can take time to build up so don’t get discouraged if the links do not come right away.  Another tactic towards link building, is to do it in person.  Asking business owners, in-person, about linking to your website greatly increases your odds of them saying yes.

4. Social Media and Guest Blogging Checklist For SEO

The tactics below are for you to start using after you have a base of articles already written.  Generally speaking, you need to have at least 15 articles on the website and several other pages up before you start these methods.

Tactic 1: Guest Blogging

Find the most popular websites in your area and ask them if they’d be willing to collaborate on a post.  Websites that show up on the first few pages of Google are always in need of fresh content. So you are really doing them a favor.  Write an article that blends together their audience with yours.

This is really not that challenging as it sounds

Let’s say there is a food blog for your city that gets tons of traffic.  You can propose writing an article about the Restaurants With The Best Views or Best Location or Best Buildings.

Whatever the website is about, there is probably a way to marry your interest in real estate with that topic.

Tactic 2: Local News Websites

Reporters need help with ideas and expert advice. The best way to discover who these people are is through Linkedin.  A simple search for people working at the local newspaper will help you.

It’s best to reach out to the lesser popular papers in town.  Everyone contacts the most popular paper. But the lesser ones hardly ever get attention. You can get some great links to your content and some social media attention as well this way.

Conclusion

There are many more SEO Tactics we can talk about such as: Silos, Backlinking, and Choosing better keywords. But this content driven strategy is the best way to build and obtain great SEO results as a beginner. It is probably the easiest way to succeed especially if you stick to the content curation guidelines.

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