Here's the thing:
Your leads aren't going to convert themselves. You need to work them.
And a lot of agents think that technology will work their leads for them. The fact is that it simply won't.
Stock emails...
Autoresponders...
Drip email systems don't replace the work you have to do.
The thing you need to remember is that people buy and sell houses with people they trust.
And you need to earn that trust from them.
One of the best ways to do that is through using a CRM. IT doesn't have to be fancy. It can even be free. Honestly, you just need to use a CRM daily throughout your life as a realtor to see success.
Are you one of those realtors that post and prays their listings?
Do you know that most real estate transactions begin online but have zero website traffic to show for it?
Sadly, most realtors are in that boat.
So many real estate transactions are starting online these days. And they are all going to the major websites like Zillow, Trulia, and Redfin. People shouldn't be forced to go to these big box websites!
They should easily be able to find the website of their local agent. Or the best team in town.
So today, I'm going to share with you this infographic that teaches you how to get the first 10,000 visitors to your real estate website. You'll learn the basics of blogging, social media, marketing, email, and more. These tactics will teach you how to best optimize your website for success.
10,000 website visitors (without ads) should be enough to get you over the hump. And start getting you real estate leads online.
Here's this awesome infographic from the people at Easy Agent Pro:
When it comes to open houses, the job of the realtor is mostly to collect buyer lead information.
Realtor.com statistics show that the number of homes being sold at open houses are dropping incredibly. This is largely due to the increase in internet usage to buy and sell homes.
These sheets let you collect information from buyers. And potentially get more buyer leads later. Interested in making your own? Check this out.
Finally, you'll find that with just a little bit of work and some followup. That open house signin sheet marketing can help you get more buyer leads in less time.
Is your pipeline as dry as the Sahara Desert? Try these 53 HUGE lead generating ideas for real estate agents. PS: There is 1 lead gen idea that is so secret it will make your head explode.
Real Estate Marketing Ideas are so hard to come up with when things aren’t going your way. Maybe you’ve had a bad month. And are looking for ways to shake things up. This list will help get your juices flowing.
Don’t try to do everything on this list. Simply, focus on doing what you do very well.
We’ve broken these down into “Traditional” and “Online” real estate marketing ideas. There are some sub-sections in each category as well.
Without further ado, here are 200 ways to market your real estate company:
Traditional Real Estate Marketing Ideas
Give Aways:
Pop-by
A great pop-by gift is a chocolate bar or a gift card. These types of random gifts gives you the ability to easily stop-by and visit someone without it being awkward. They are a great way to nurture a new relationship.
Free garage sale signs
Offer free garage sale signs to neighbors in the spring. You can even collect them back and reuse them year after year. This will help out everyone in your neighborhood and easily get your name seen by many people.
Volunteer
This is a great way to meet new people. Be sure to start many conversations and talk about what you do. The best way to utilize this strategy is to attend regularly. Pick 1 or 2 organizations and commit to attending.
Keychain tags
This freebie is a fun way to keep your brand in front of many people for a low cost. Pass them out at a event you’re volunteering for or at conferences you attend.
Hold Contests
Contests are a great way to get information from a large swath of people. For added exposure, partner with another business in order to gain access to their customers.
Enter Contests
Entering contests gives you the chance to meet and talk with other business owners. It will also give you good ideas for how to run and market your own contests.
Give away freebies at open houses
Be sure to thank people for visiting your open house by giving them something to remember that property. Most people will visit multiple open houses. So make sure your freebie has your address on it.
Give free bonuses for an error you’ve made
Did you miss an appointment? Gift cards are a great way to apologize and show you care.
Thank you gifts
Thank you gifts are a good way to follow up unobtrusively with clients. This will out perform a lot of other real estate marketing ideas and help you stand out from the crowd.
Luxury box at events
You can invite friends and potential clients. The event provides a long time to bring up various business deals.
Calendar
Want to be in front of your clients all year round? Make a calendar that contains your business contact information. It’s a good idea to use pictures from you local community.
Pens, Pencils, and Writing Give-Aways
These simple give-aways are a must. They are very versatile and can be used in many situations.
Home Makeovers Give
Enter the people that give you referrals into a Room Makeover Lottery Pot. You can set the max budget for the room makeover, and you’ll instantly have a referral program that’s different than your competitions. You can also run a different type of contest where you award the person who has the best home makeover before and after photos with a gift card.
Educational Real Estate Marketing Ideas:
Educational real estate marketing ideas are a great way to build your reputation in the community. It is also a good way to give back.
Host Seminars
Local seminars let you show off all the knowledge you’ve built up. They also are a good way to meet new people.
Speak At High Schools
Career days provide a good way to give back to your community.
Reach out to local college programs
College programs often hold career days and the local real estate courses might be interested in working together with you.
Radio Show
Radio shows constantly need content. If you have a good voice, you might be able to help them with a show segment.
Teach
Volunteer to teach anywhere. This will lead to meeting families and new contacts.
Contact Grooming Real Estate Marketing Ideas:
Contact communication is the key to any successful real estate business. These ideas facilitate the process of following up with all your contacts. Use these ideas to expand what you currently do marketing wise. Make sure to integrate them into a regular program with your business. The regularity with which we complete a marketing idea is what makes it successful.
Reach Out To Contacts Daily
Business Cards
Wrap Your Car
Commission Only Sales People
Referral Program
Get Your Number In Clients Phone
Open House
Door Flyers
Door knocking
Cold calling
Make telephone calls
Holiday Postcards
Send out birthday cards
Take a client out to lunch
Throw a party for a client
Ask for referrals
Give referrals
Follow up with referrals
Follow up with clients after the sale
Keep in touch with clients that move away
Text messaging
Advertising Real Estate Marketing Ideas:
Advertising real estate marketing ideas are less glamorous than digital ads. However, they still get your brand seen by a large number for a lower cost.
Local Newspaper Event Listings
Chamber of Commerce Event Listings
Write articles for community newsletters
Write articles for business newsletters
Direct Mail-Postcards
Radio Advertising
TV Advertising
Newspaper Inserts
Free ads in shoppers
Outside signs
Networking Real Estate Marketing Ideas:
Networking is essential to any marketing plan. Theses real estate marketing ideas focus on getting you in front of a lot of people. Be sure to have a follow up plan for after you meet them!
We’ve written a simple real estate marketing plan here. Check it out and be sure to plan everything you are doing. It is also a good idea to quantify all marketing activities and make sure they are pulling their weight.
Host a fundraising event for a local charity
Host an art show for a local school
Photography contest
Surveys For A Prize
Polls About Your Service
Add Value In Unique Ways
Collect and share testimonials
Speak at events
Write a book
Volunteer your location for meetings or special events
Fundraising
Coupons
Posters
Window/Sidewalk Signs
Displays
Balloons
Graphics on your car
Develop partnerships with other business owners
Cross promotion
Take a reporter out to lunch
Develop relationships with media
Write and send out press releases
Be an advocate for your customers
Write letters to the editor
Perfect your 30 second commercial
Give customers what they want
Focus on service
Walk your customers out of your place of business
Keep track of your customers likes/wants and notify them when you what they are looking for.
Community bulletin boards
Handwritten notes
Your core story
A window display
A name tag at events
Audio-visual aids
Flip Chart
Coupons
Lead buying
Canned e-mail
Canvassing
Guarantees
A theme line
A Brand Name
Reputation Building
Co-Sponsored Business Events
Hire Cold Caller
Develop Phone Scripts
Focus on Service
Sponsor a local team
Ask people what could make the process easier
Watch your competitors
Talk to random people you bump into everyday
Start a campaign to change something
Answer your phone on the first ring
Have an after-hours answering service
Join forces with the common before and after service providers
Listen to your customers
Take a survey
Interview an expert in the community weekly
Balloons at the open house
Signup/give-away at the open house
Online Real Estate Marketing Ideas:
The internet makes it very easy to market. Yet, there are so many online real estate marketing ideas that it’s hard to get a handle on everything you are supposed to do. Here is a list of many of your marketing options. Pick a few of them and get started today on improving your marketing.
The only way you’ll get near the 1st page of Google is to have backlinks to your website.
Keyword Ratios
You’ll want to have about a 1% keyword ratio on all of your webpages.
Custom Images
Be sure to take photos of your surrounding community. This is a great way to make your website stand out.
Customer Testimonials
People buy based on testimonials. Load up your website with a lot of these.
Customer Testimonial Videos
Youtube channels are a great way to passively introduce yourself to your clients.
Blog
Your blog should always contain current information. This is a great way to attract more website visitors and potential clients.
Own several websites for the nearby neighborhoods
You can have multiple real estate websites and make each one specialize in a different neighborhood.
Curate Localized Content
Localized content is a sure way to stand out online.
Email:
Email Signature
A simple email signature with your phone number, email address, and website address will help clients remember where to find out more about you.
Email Newsletter
Email newsletter blasts will let your get your give-away information out there quickly!
CRM Autoresponders
Setup your CRM to automatically email your clients and prospective clients a certain number of days after you talk with them. This is a great way never to forget who you’ve talked with.
Advertising Real Estate Marketing Ideas:
Advertising online is a way to get more leads now. You will need some landing pages for these visitors, but that is about it. Your game plan should be to get their contact information and then put them into a drip sequence. Real Estate Marketing Ideas around this type of campaign focus on the various types of platforms out there for you to advertise on.
Google Adwords
Google ads are a quality but expensive way to drive traffic to your website.
This is a cheaper alternative to Google Ads, but it takes a little more time to setup. Checkout our guide on Facebook ads.
Bing And Yahoo Ads
Bing Ads provide a nice alternative to Google Ads. The platform is less competitive and thus cheaper than Google.
Paid Ad Slot on Local Website
Local website most likely sell slots on their page. You can purchase these slots for a very low monthly cost and get awesome traffic to your website.
Partner with companies in other states
By partnering with a moving company in another state, you can capture potential clients before they leave their own town.
Affiliates
Affiliates will drive traffic in exchange for a ‘per lead’ fee. You can set the dollar amount you are willing to pay per lead. These services let you easily hire great internet marketers to work for you.
Newsletter ads
Real estate marketing ideas wouldn’t be complete without this one. You can get your name and brand in the email box of hundreds or thousands of people for under $100.
Localized Listings:
Local listings populate most maps searches. These are important for getting in front of people searching on mobile devices and through maps. Real Estate Marketing Ideas for these localized listings are mostly the same. You want complete and accurate information on all of these profiles. You also want to get reviews on these platforms. Be sure to encourage people to review your service on these sites as it will really help you get more leads!
This website is full of real estate marketing ideas. You can list your properties for sale and hire people to sell for you. If you have rental properties, you can also rent them out here.
Youtube.com
Youtube has tons of users on it. Capture their attention with videos about your business and video tours of your properities.
Vimeo.com
Vimeo is another video platform. It has signficant people searching on it each month and is less competitive than Youtube. You may also like how their videos embed on your website better too.
Podcasting
Podcasting is relatively cheap and easy to start. You can have your podcasts on the iTunes store and have access to nearly everyone with a phone in your community. It is a nearer real estate marketing idea that is not very competitive yet.
Blog Commenting
This is a terrible SEO tactic. But as a referral traffic driving idea it works wonders. Write a great comment and this tactic will out perform most other real estate marketing ideas.
Email List building
Make Custom Images
Link Swap with local businesses
Digital Lead Funnel Creation
White Label Facebook Page
Daily Theme for Social Media Posts
Free E-Course
Ask The Expert
Calculators on Your Website
Partner with Mortgage Brokers
Video talking about common problems
Step-by-Step Guides
Guides about the local school
Guides about the local restaurants
Guides about the local long-term residents
Infographics
Publish Articles on LinkedIn
Comment on Articles on LinkedIn
Join a Hashtag Twitter Conversation
Take pictures of the neighborhood
Take pictures of the local school
Put floorplans online
Do video tours of the house
Teach a course at the local community college
Write a blog on how to get your real estate license
Make slideshares
Make How-tos for your community
Add an About Page to your website
Monitor Online Reviews
Create a converting 404 page
Write about and de-bunk common myths
Post about the current holiday
Make a FAQ page
Have a caption contest
Congratulations on getting to the bottom of our Real Estate Marketing Ideas list! The best thing to do now to pick 3 of these real estate marketing ideas and set them into action. It is rare to find someone performing perfectly in any of the above marketing avenues. So, find the best example of someone perfectly marketing themselves that way and copy them.
Do not allow yourself to move on until you master that way of marketing.
This will give you the maximum benefit from these Real Estate Marketing Ideas.
SEO is a highly debated topic in the Real Estate industry. Some people don’t believe in it, others have tried it and not gotten results, and a select few have seen success with the marketing tactic. There is quite a bit of misinformation out there when it comes to SEO shortcuts and ‘cheats’. Because of this, I think SEO is largely misunderstood by realtors.
I’m going to be showing you how I increased the effectiveness of real estate website’s organic traffic by over 1,200% within 1 month.
By the end, SEO won’t be some confusing three letter acronym– it will be something you can take action on and control in your business.
Why would you want to spend time and money developing great SEO?
SEO traffic typically ends up giving you the best converting visitors to your website. The customers typically stay longer, read more, and buy more often from you. SEO visitors average conversion rate is around 14.6% where as other outbound methods (Facebook Ads and Google Adwords) convert around 1.6% (via SEJ).
SEO traffic can really increase the effectiveness of your real estate marketing and ultimately fill your pipeline with more leads. Best of all, these leads cost way less than traditional pay-per-click campaigns.
The goal of this article is to teach you the basics of a content driven SEO campaign that has produced results for me over the past 5 years.
Let’s dive into Real Estate SEO for Beginners!
Overview:
Demographic Research
Content That Succeeds
Getting the Content Found Through Social and SEO
Social Media and Guest Blogging Checklist for SEO
1. Demographic Research Tools To Get The Best Audience To Your Website
Find Optimal Person You Would Like To Sell To:
The biggest mistake made when doing SEO is choosing the wrong target audience. The internet is a huge place and there are tons of unqualified leads that we do not want to waste our time on.
For example, how busy are you? Do you have time to talk with buyers and sellers that you know will ultimately not do business with you? Probably not. With internet marketing, we can control who finds us.
To start this process, write down the actual names of the most successful clients you’ve ever had.
Then, look for similar things between all of them. Use this list:
What are the biggest problems they face?
What information are they sharing on social media?
What are differentiating demographic factors of your ideal clients?
What type of questions are they asking on Yahoo Answers and Quora?
The answer to these questions will help us determine how to attract people like this to our website.
Take 5 minutes right now and fill out this Google Drive Spreadsheet in order to help you determine what type of clients you should target:
Ok, now we have an idea of who we want to target. Now you have to decide how to target them.
There are two very broad ways to make content for SEO.
The first is Commercial Keywords:
Commercial Keywords are phrases that indicate the individual is about to make a purchasing action. Thus the content is more commercial based. These keywords typically look like: “Homes near [Neighborhood]” – or – “Best Realtor in [CITY].”
The person typing these words already knows that they want a property in that city and are probably looking to buy on a shorter timeline. These leads are going to convert more quickly.
The problem with these type of searches is that they are super competitive. Here is one for Dallas:
You typically have to compete with HUGE Domain Authority and Page Authority scores.
Domain and Page authority are arbitrary numbers that Google uses to determine how trustworthy a website is. Typically, it’s tough for a real estate firm to get a DA/PA above 45. So, you can’t compete with big competitors like you see in the above image! Those national competitors have huge authority rankings.
The good news is we can target lesser commercial keywords like neighborhoods and smaller cities. Additionally we can target the second type of keyword:
Informational Keywords
These keywords are largely based on informing your target audience about a typical question they might have.
For example: “Best tactics for selling your house quickly in Austin”
These articles or pages typical are focused on giving away as much as possible. Remember that phrase: “You get what you give.”? That is what internet marketing is all about. Give as much free content and information as possible on your website.
Sure, this type of buyer is one more step away from listing with you, but the visitors to this page will convert a lot better if you cultivate them.
Encourage them to join your email list after they read your article and then enter them into a drip sequence.
Great content mixed with more free information in the drip sequence will turn into more sales.
These keywords will drive your real estate business. And the content is really easy to make because people are already telling you want they want to read about.
Let’s start by making a list of 100 keywords that we would maybe want to target:
Go to twitter.com and search for real estate tips. Copy the article title and URL of the best 30 articles. You will want to make these articles and use their keywords.
Go to google.com and search for real estate tips. Do the same thing! Copy the top 30 articles from here
Go to your local newspapers website and copy the best articles they’ve ever had about your city. You’ll soon have a list of 40 articles that people in your town want to read about.
Now that we generally have an idea of what is popular around you and in the real estate tips marketing, you are ready to start thinking about keywords.
Keyword Planner
Google: “Keyword Planner” and login with your Google Account.
Then enter the titles of your favorite 10 articles out of the 100 that you collected.
Next, you’ll want to sort these keywords by number of searches a month. Target searches where the competition is medium to low. This will mean that the keyword has fewer searches per month. However, it will be easier for you to rank.
Plus, 70% of keywords typed into Google are longtail keywords. Longtail means the keyword is a long strings of words that isn’t typed in exactly the same time-after-time.
You want to target these words. For example, “Best homes in austin for disabled children” and “Homes for sale in Austin with accommodations for disabled kids” are not the same keywords. So you will never find the true number of searches a month for these queries with the keyword tool. However, people are searching these phrases and if you optimize for them you will be found.
If you make an article a week that targets one of these long tail keyword phrases, you can build up significant traffic in a short period of time. Plus, the competition is a lot less fierce. You’ll be on the first page very quickly for these searches.
This gives you an idea of which of those 100 articles you should write first. Write the ones that have the most search volume first and then target the other ones.
Let’s talk about how to create this content:
2. Content For SEO And How To Easily Create It
Now, we have content ideas and we know which order to produce this content in. But, we’re left with the task of actually writing it.
Most people will write their content the way the write a paper for their 9th grade English class. They sit down, start writing, and then post it. This is fine. But we need content that gets shared on social media and that gets linked to by other people in the community. Otherwise, we won’t get the maximum SEO benefit.
In order to do this, you really want to copy the format, style, and tone of already successful content. Basically, you simply want to re-write the articles you already found on Google, Twitter, and the newspaper.
But
You need to make it better. It needs to be longer, have more photos, and be more engaging.
Whatever they did, you have to make people like it even more.
A great content does 4 major things:
Become informed
Get professional advice
Learn new technical skills
Find new tools, etc.
You want to make the already great content even better by adding those things to it. Next, you need to get a great graphic for each of your posts.
Posts that have graphics are shared way more often on social media and it’s basically impossible to get on the first page of Google unless you have original images.
There are two ways to do this:
Go to fiverr.com and search for someone offering “Flat Design Graphics”. You can get a graphic that is about your blog post for only $5. That’s a pretty easy, quick solution to this problem. Google is the ultimate in catching people who copy from other sources. You really don’t want to copy your contents images from somewhere else online.
Get out your smartphone and go take some pictures. There are great apps on both iOS and Android devices that will let you easily put a filter on any image you take.
Do you know how few pictures there are about your town online?
If you take up the second method, you will get more people to your website simply through google.com/image searches.
Finally, here are my personal specs for content
Content Specs:
2000-3000 words
2% keyword density for your main keyword
Place the Main Keyword at the beginning of your title
Main keyword at the beginning at your URL
Main keyword in your Headings
Use at least 2 images
1 Share to get offer
Call to Action (usually asking to join the email list)
Shared on all social networks
Shared in 3 groups on social networks
Shared once a month after posting
2.5 Publishing The Content
I’m assuming in this post that you have access to a blog on the backend of your website. If you don’t checkout wordpress.com, Blogger, or Tumblr. You can easily start a blog for yourself in seconds. However, posting this content off of your main site will hurt the SEO effect of having all of your work in one place. You will still get found with an external blog, but it is not as effective as having a blog and website together.
Be sure to use a plugin like: SEO by Yoast or All In One SEO. These will help you fill out the necessary meta data for your posts.
3. Spread Your Fresh Content
Want to know the best thing about making great content? No one minds if you post the link in groups for free AMAZING content.
I only used two things to get the 1,200% grown in organic traffic. The first one is content and you just learned how to make great content. The second is backlinks.
Backlinks are links from other websites to your website. There are different versions of them such as: no follow links, keyword rich links, and links that come from authority websites.
Basically, you want links from trustworthy websites in your community. The more, the better.
To get these links, we start by spreading our free content around in social media groups. You can easily find groups on Facebook, LinkedIn, and Twitter (use hashtags) to share this material in.
Do NOT ignore Pinterest. Pinterest is the #1 driver of social traffic to websites according to Hubspot. The way they’ve setup Pinterest, it is really easy to get to a bloggers website from the image.
After you’ve gotten 10+ likes, comments, or shares to the content, then you need to get a few back links to it. The primary way to do this is by asking people who’ve already linked to similar websites in the past.
The simplest way to find this is to take the article you based your article on and go to Google.
Do a search for:
“link:URL”
You will find all the websites in the world that link to that specific article. Contact the owners of those sites and ask them to read your article.
This method will get about 2/10 people to link back to your content. That will be enough for you to start ranking on Google.
You really need about 2 back links per article to have an effective website. This can take time to build up so don’t get discouraged if the links do not come right away. Another tactic towards link building, is to do it in person. Asking business owners, in-person, about linking to your website greatly increases your odds of them saying yes.
4. Social Media and Guest Blogging Checklist For SEO
The tactics below are for you to start using after you have a base of articles already written. Generally speaking, you need to have at least 15 articles on the website and several other pages up before you start these methods.
Tactic 1: Guest Blogging
Find the most popular websites in your area and ask them if they’d be willing to collaborate on a post. Websites that show up on the first few pages of Google are always in need of fresh content. So you are really doing them a favor. Write an article that blends together their audience with yours.
This is really not that challenging as it sounds
Let’s say there is a food blog for your city that gets tons of traffic. You can propose writing an article about the Restaurants With The Best Views or Best Location or Best Buildings.
Whatever the website is about, there is probably a way to marry your interest in real estate with that topic.
Tactic 2: Local News Websites
Reporters need help with ideas and expert advice. The best way to discover who these people are is through Linkedin. A simple search for people working at the local newspaper will help you.
It’s best to reach out to the lesser popular papers in town. Everyone contacts the most popular paper. But the lesser ones hardly ever get attention. You can get some great links to your content and some social media attention as well this way.
Conclusion
There are many more SEO Tactics we can talk about such as: Silos, Backlinking, and Choosing better keywords. But this content driven strategy is the best way to build and obtain great SEO results as a beginner. It is probably the easiest way to succeed especially if you stick to the content curation guidelines.
If you like free SEO and other Real Estate Marketing tips, be sure to join our email list here:
Real Estate Quotes: “The Best Investment On Earth Is Earth.” – Louis Glickman
Louis Glickman is a widely known philanthropist and entrepreneur. He was involved in many big investments in Real Estate across the United States and Canada.
“In Bakersfield, California, a Mexican strawberry picker with an income of $14,000 and no English was lent every penny he needed to buy a house for $724,000.” ― Michael Lewis, The Big Short: Inside the Doomsday Machine
The 2008 Economic Downfall and recession brought huge changes in Real Estate. This Economic crisis lead a lot of people to lose money on their real estate investment.
“The house you looked at today, and want to think about until tomorrow. . . might be the same house someone looked at yesterday, and will buy today” – Koki Adasi
Are you looking to up your social media game? Posting on social media is the surest way to get traffic to your website. Especially if you have good content. Content is really a great way to get your name out there in the industry. One of the ways of doing this is by using your smart phone to get good quality photographs and then post them. This info graphic, which is 100% free, goes over several things to post.
The social media traffic ideas, will keep you busy for months to come. You can create a great schedule by just downloading and printing and calendar or going to a store and buying one on clearance. Then on each day put one of these tips down. If you do one of these tips every single day for three months, you will see significant results. You can even have one of your admins with a smart phone do this for you.
Enjoy your free tips!
Be sure to subscribe to the email list for more tips like this sent directly to your inbox.
Hi and welcome to Easy Agent Pro TV! This is where we give tons of marketing content to Real Estate Agents every single week. These tutorials will help you with various SEO, Website, and PPC campaigns in order really stand out in your Realty market.
If you’re new here, be sure to subscribe below. You can also click the big yellow-orange button in order to get the PDF the goes along with this blog.
Today, we’re going to be getting into something pretty cool! We’re going to be TURBO CHARGING your Real Estate website. There are so many ways to do this, but we’ve picked some of the top ones and are going to go over them right now.
Ok, let’s hop over to my computer now and look at how to spend only 15 minutes to get TONS of traffic to your website.
——At My Computer——
Alright, welcome to my computer guys. We’re going to be talking about TURBO CHARGING that website today. How many of you (just a show of hands) have struggled with actually getting traffic to your site? Yeah, almost everyones hand should go up. Internet marketing is constantly evolving and we all struggle at some point. In fact it has to be a problem for majority of people, because only so many websites can be on the first page of Google at one point in time. That means majority of people can’t be there and can’t be getting that traffic. So today, we’re going to work on correcting your site and ultimately TURBO charging it.
So, the 3 things we’re going to cover today are:
Unique Content: Over 6000+ Words of hand written content
It must NOT be SEO optimized…
Download the PDF to see how I do this in under 15 min!
Unique Videos: You want over 2 videos for your website.
Watch the video for how we make these easily.
You need to get emails from everyone that visits your website!
(Ps: Watch the video for a pro trick on how to power all three of these tools better.)
Ok, so let’s talk about content for a little bit. 90% of the sites out there for Real Estate agents have like no unique content on them at all. There is a simple site you can go to and see if your content is unique: copyscape.com.
Why does this matter?
Honestly, Google is just like your 3rd grade english teacher. They know if you copy your text from somewhere else. They know if you copy it off of wikipedia. And they punish you for this! This is going to get you penalized and reduces your conversion rates (…in case SEO doesn’t matter to you).
